The three Iraola brothers are skateboarding, surfing and snowboarding passionates. As gliding is something common in the lifestyle of the Basque people.

One day, while they were looking at the bright new USA skateboards in a local surf and skate shop, they had a dazzling idea. Why not start their own business and manufacturing their own skateboard decks? They grew up in a family with a huge knowledge and experience in the timber industry, and that was something that helped them to develop the project they had in mind.

At that moment, there was no company in Europe selling skateboards. Consequently, they had a unique chance in their hands and they had to take advantage of it.

The first decks were manufactured in a garage. Using their brains, they created their own presses, cut templates and screen-printing machines to make their own skateboards. The skateboard factory that would become the biggest skateboard factory in Europe was just born.

Long story short, they created JART Skateboards. Having a big success for almost 20 years and giving the possibility of living out their passion to a lot of European riders. Making a huge impact in the scene and changing it forever. The business grew up and the factory started offering different products and services. That’s when the factory became HLC SB DISTRIBUTION COMPANY.