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Our history

It all started in the year 2000 in a small garage.
The three Iraola brothers began designing and constructing their frst skateboard decks, motivated by their passion for skateboarding.

JART Skateboards came first. A high quality skateboard brand which gave the opportunity to many European skaters to build a career. After their success, the three brothers began to explore other styles and markets and began to create new brands, which would be encompassed by the birth of HLC SB Distribution.


Our present

HLC is now the leading company in Europe's skateboarding market and one of the Top 3 on an international level. It is now the European producer and distributor for leading international brands like SK8MAFIAFLIP Skateboards,
PLAN B Skateboards or SOVRN.

Today, HLC SB Distribution, far from slowing down and still pushing hard has relocated to its new premises, located in the Basque Country, representing its brands
worldwide in more than 65 countries on 5 continents

Our process

Our wood comes exclusively from areas under a forest conservation law aiming to save, maintain and regenerate the biodiversity of nature and all our waste is 100% recycled.

We use a cold press process and an exhaustive quality control to assure that all our boards are the exact same.

We guarantee the highest quality that only the latest technology can offer. Specially designed CNC robots are used for a perfect shaping, varnishing and finish.

Our mission

The innovation and improvement of our products will always be a priority. Always placing special emphasis on our commitment to the environment, using ECO-Friendly materials in the process.

A family run business that is still well fuelled thanks to the passion and dedication to SKATEBOARDING.